Michael is in charge of the business model design excellence and methodical evolution of the software development approach used in TalentFormation's projects. Since 1999, Michael has focused on the strategic and operational development of business models and digital products. While first working within an implementation-oriented international consultancy, then within OTTO's Strategic Management, he followed through by initiating, driving, and ultimately being responsible for setting up otto.de's Digital Product Management. His organizational and architectural approaches remain the basis for the OTTO's current digital growth and other firms he has worked with, alongside his growing team of experienced experts, since founding TalentFormation. Michael has been a member of the Entrepreneurs' Organization (EO) since 2012 and is active as a business angel.