At TalentFormation, Martin is responsible for managing existing customer and product development projects. Martin has been building digital products since 2001. Starting at OTTO with the early digitization of critical processes for disposition and assortment decisions, he then focused on expanding the customer-centric assortment at otto.de by opening up to selected external partners in strategic preparation and concrete operational implementation. These models still form the basis of OTTO's successful platform business today. His enthusiasm for developing new online businesses led him to become a Product Manager at the start-up Yalook, where he was known for its innovative spirit. He then worked for an eCommerce service provider, where he was responsible for the initial development and operation of the eCommerce activities of global fashion brands for Europe and China.